24 Sep 2026
Day 1 of the WOW Tour Gets Off to a Brilliant Start at International Abrasives
International Abrasives was proud to host day one of the Weiler WOW Tour, also known as “Weiler on Wheels”, as the tour officially got underway in the UK.
The WOW Tour is a global initiative from Weiler, designed to bring live product demonstrations, expert training and hands-on product experience directly to partners and customers around the world. As Weiler’s official UK partner, International Abrasives was delighted to welcome the tour to our site and kick things off with a fantastic open day.
We were thrilled to see such a brilliant turnout, with many of our customers from across the Midlands and further afield joining us to see a wide range of Weiler’s Metalynx products in action.
With Konrad and Valentina from Weiler both in attendance, guests were able to gain real technical insight into the Metalynx range, with live demonstrations, product training and expert advice throughout the day. It was a great opportunity for customers to see the performance and quality of the products first-hand, while also asking questions and learning more about the applications they are designed for.
Alongside the demonstrations, visitors were able to take advantage of free Metalynx product samples, 10% off all Weiler products on the day, and International Abrasives goodie bags filled with branded merchandise.
To add to the atmosphere, we also had a food van on site serving free breakfast to everyone attending, making it a fun, informative and highly engaging day for all involved.
A huge thank you to everyone who came along and helped make day one of the WOW Tour such a success. We are proud to be working alongside Weiler to bring their products, expertise and innovation directly to the UK market.